CONTENT PROMOTION
Give the story
somewhere to go.
Help the right people find content you already have. Commission a distribution plan, channel adaptations or agreed campaign support without moving your content production to us.
CONTENT PROMOTION
UNDERSTAND THE SERVICE
What is content promotion?
Content promotion is the planned distribution of content to the audience it is intended for. It considers where people are likely to encounter the story, what will make it relevant in that setting and what they should be able to do next. The work can cover your own website, email and social channels, as well as agreed paid activity or other distribution opportunities.
Publishing a link is only one part of the task. A detailed report, for example, may need a short introduction for a newsletter, a visual explanation for a social feed and a landing page that makes the value clear. The underlying story stays consistent, while the format and entry point change to fit the channel.
WHEN IT HELPS
When the content exists but the route is unclear
You might be launching a guide, promoting an event or trying to make better use of a library of articles and films. Your team may already produce excellent material but need help with channel choices, adaptations or campaign coordination. We can work alongside your current producer or agency and take responsibility for the specific distribution tasks you want to hand over.
WHAT WE CAN HELP WITH
04
If you need help beyond asset delivery, we scope the right specialist support.
WHAT YOU CAN COMMISSION
Choose the part you need.
A focused standalone assignment or several connected services. We agree the boundaries, responsibilities and deliverables with you.
A distribution plan
A practical plan can set out audiences, channel roles, release timing, asset requirements and responsibilities. You can commission this guidance without buying execution.
Channel-ready adaptations
We can prepare agreed versions of your existing content, such as social captions, visual extracts, newsletter introductions or campaign copy. Production is included only where it is part of the scope.
Execution support where needed
Campaign coordination, publishing or paid distribution support can be scoped with the appropriate specialists. Account access, approvals, media spend and reporting responsibilities are agreed separately and clearly.
AN ILLUSTRATIVE SCENARIO · NOT A CLIENT CASE
You make the report. We plan the release.
Imagine that your specialists have finished an industry report. You want more relevant people to discover it, but the production team does not handle distribution. A standalone promotion assignment could cover a release plan, email copy, social assets and a brief for paid activity. Your team could publish everything itself, or we could arrange agreed execution support through the relevant specialists.
WORKING TOGETHER
From the first question
to a useful handover.
01
Review the content and audience
We establish what you want to promote, who it is for and what action the activity should support.
02
Plan the route
We agree channels, timing and required adaptations, taking your existing audience and available resources into account.
03
Prepare and activate
We deliver the plan and assets for your team, or carry out the agreed execution tasks. Follow-up can be included or commissioned separately.
BEFORE WE START
A few useful answers.
Can you promote content you did not create?
Yes. We can work with your existing articles, reports, images or films. We first check the material, intended audience and any restrictions on its use.
Do we have to use paid advertising?
No. The assignment can focus on your own channels. Paid activity is considered where it fits the objective and resources, and requires an agreed scope and media budget.
Can our team keep control of publishing?
Yes. You can receive a plan and ready-to-use assets while retaining all account access and publishing responsibilities. Alternatively, we can discuss support for selected tasks.
ONE PART. OR THE WHOLE PICTURE.
Built around your team.
Book promotion independently, or connect it with content creation and measurement. If the audience or message needs more work first, start with a focused strategy assignment.
YOUR NEXT PIECE STARTS HERE
A little less
on your plate.
Leave your email. We’ll get in touch to hear what you need and work out the next step together.
No finished brief needed.
We’ll only use your details to respond to your enquiry. Privacy information.
A PART OF
Privacy information
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