CONTENT MEASUREMENT
Know what
to make next.
An independent look at how your content is performing and what to do next. Book a one-off analysis or an agreed reporting arrangement, whether the content was made by your team, another partner or us.
CONTENT MEASUREMENT
UNDERSTAND THE SERVICE
What does content measurement involve?
Content measurement examines how published content is being discovered, used and responded to. It starts with a business question: are the right people finding the material, are they engaging with it and is it helping them take the intended next step? The useful measures depend on the job of the content, rather than being the same for every channel.
A newsletter review might look at link activity, enquiries and unsubscribes alongside the subjects and frequency of the sends. A website review might examine visits to important pages and recorded contact actions. Social content can be assessed against the purpose of the posts and the available response data. The numbers need context before they become a recommendation.
WHEN IT HELPS
When you need a clearer answer than “it seems to work”
You may need an independent review before committing to another campaign, an explanation of uneven performance or a way to prioritise future production. Analysis can be useful even when you want to keep all creative work in-house. The assignment can focus on a particular campaign, a channel or a defined period, with the findings delivered to the people making the next decisions.
WHAT WE CAN HELP WITH
WHAT YOU CAN COMMISSION
Choose the part you need.
A focused standalone assignment or several connected services. We agree the boundaries, responsibilities and deliverables with you.
A focused assessment
A review of the agreed content and available data, organised around the questions you need answered. We distinguish observed results from possible explanations.
Recommendations you can act on
The findings can inform which topics, formats or distribution choices to continue, revise or test. We explain the reasoning and identify where more evidence would help.
A measurement framework if needed
We can agree a set of measures, a reporting format and a review schedule. Ongoing reporting is optional; a standalone report and discussion can be the complete delivery.
AN ILLUSTRATIVE SCENARIO · NOT A CLIENT CASE
An outside view on your newsletter.
Imagine a team sending regular newsletters but unsure which subjects deserve more attention. You can commission an analysis of an agreed set of sends using the available reports, content and goals. We would look for patterns, flag limitations and recommend what to test next. Your team keeps writing and sending the newsletters; our contribution is the assessment and the recommendations.
WORKING TOGETHER
From the first question
to a useful handover.
01
Agree the questions
We define the content, channels, period and decisions the analysis should support. That keeps the review focused.
02
Check the evidence
We work with agreed exports or appropriate access to your reporting tools. We check what is available, what is missing and which comparisons are reasonable.
03
Explain and recommend
We present the findings with their limits and discuss practical next steps. You can implement them internally or commission further support.
BEFORE WE START
A few useful answers.
Can you analyse content made by another agency?
Yes. Measurement is a standalone service and does not require a production assignment with us. We need the relevant content, objectives and available reporting data.
What if our tracking is incomplete?
We establish what can reasonably be assessed and highlight the gaps. A content review can still provide useful observations, but we will not present missing data as evidence. Any new tracking implementation needs its own agreed scope.
Can the analysis prove that content caused sales?
Not from every dataset. Recorded conversions may show a connection, while other channels, timing and sales activity can also influence the outcome. We explain what the evidence supports and where conclusions remain uncertain.
ONE PART. OR THE WHOLE PICTURE.
Built around your team.
Use the analysis with your own team, or connect the findings to content improvements, a revised strategy or a new production brief.
YOUR NEXT PIECE STARTS HERE
A little less
on your plate.
Leave your email. We’ll get in touch to hear what you need and work out the next step together.
No finished brief needed.
We’ll only use your details to respond to your enquiry. Privacy information.
A PART OF
Privacy information
We use the information you submit to respond to your enquiry and discuss a possible assignment. To ask about your information or request its deletion, email nikjep@gmail.com. Your enquiry is not a newsletter subscription.